BARTRAM TEAM'S HOME STAGING AND SHOWING
TIPS FOR HOME SELLERS
Staging Your Home to
Sell and
Preparing for Realtor Showings to Buyers
To sell your home for the most money in the least amount of
time, your home and yard need to be in TOP CONDITION as you
stage your home to sell. And once it is in top condition, you
need to go beyond with those special "extras" in preparing your
home for each showing.
Today's "buyer's market" means that the smallest
defect in a home can turn away a buyer. The old days of giving a buyer a
credit at closing for them to replace worn carpet, remove dated wallpaper,
or repaint outdated paint colors are gone!
With all the competition in existing homes for sale, buyers can and are
demanding that a home they buy today be in near perfect condition before
they make an offer. No seller can afford to lose any buyer, so getting your
home in its absolute best condition possible before you list it isn't
optional; it's a must!
The Bartram Team
specializes in identifying the important fixes and easy cosmetic changes
that make your home "shine" to potential buyers.
Below are some of our Home
Staging Preparation Checklist and our Pre-Showing Tips that have proven
successful time after time.
What Home Improvements,
Updates or Remodeling changes pay off the most in increased equity when
selling your home?
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It is No Longer Just Your Home; It is an Asset to
Maximize: Sellers have to remember that this will no longer be
their home. Once it is sold, it will belong to someone else.
Therefore, you are staging it for SOMEONE ELSE'S TASTE, not
necessarily your own. The goal is to make your house appeal to the
broadest range of buyers possible- not just people who share your
love for certain colors or styles. Stage your home for the BUYERS,
not for you. Think of it like staying in a nice hotel room. You
aren't going to be there permanently, so you can put up with someone
else's taste while you get the maximum out of it- in your case- top
dollar for your de-personalized home.
| SELLERS:
Contact Bob Bartram to request our special Home Selling
Preparation Checklist covering every room and exterior of
your home. Call (252) 636-7313. |
Update
Kitchens, Bathrooms and Master Bedroom Suites:
Buyers value updated kitchens, bathrooms, and master bedrooms. Top
changes are granite or solid surface countertops instead of laminate,
changing out vinyl flooring, updated lighting and updated hardware and
faucets. Painting or refinishing cabinetry (or total replacement) is
also desirable.
Finish Your Unfinished Spaces: If you have an
unfinished bonus room, finish it properly (with connection to the
central HVAC system) and add closets so it can count as finished square
footage.
Many
homes in eastern North Carolina have rooms over the garage.
If finished, they are called FROGs, or Finished Rooms Over
the Garage. Unfinished ones are UFROGs.
You should "jump" at turning an UFROG into a
FROG, since this is the easiest way to feel like a prince
when you see all the extra money you will make when you sell
your home!
-
Change
out Flooring: Today's tastes have switched to wood floors instead of
wall-to-wall carpeting and natural tile or stone instead of dated
linoleum or vinyl
flooring. If your carpeting is worn, wood laminate is easy to install
and relatively cheap, and gives an updated look and increased value.
Tile is a must to update bathroom floors.
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Update Your Lighting: Most builders install the
plainest, off-the-shelf lighting fixtures possible. Changing out those
old brass chandeliers and outside carriage lamps, as well as replacing
the typical round-bulb "Hollywood" lighting in the bathrooms with
updated sconces, are inexpensive changes that give you a big return.
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Change the Paint and Remove Wallpaper: Dark paint
colors from the 80's like dark green or burgundy really date your home.
Colors that are perceived as too feminine (like pink or purple) or too
masculine (like black or navy blue) may turn off buyers of other genders
and limit the marketability of your home.
Wallpaper is also considered a definite
negative today and will scare off buyers who don't want the
perceived work to remove it themselves. A fresh coat of
paint in modern, updated paint colors in bright, paler
neutrals or earth tones instead of strong colors as well as
removing wallpaper and painting will definitely pay off.
-
Give each space a clear and appropriate purpose. Buyers expect
the standard living spaces of living room, dining room, kitchen, master
bedroom, master bathroom, etc. If you are using one of your standard
spaces for a non-standard use, you should restore it before you put it
on the market. For example, if you are using your dining room for a game
room or nursery, you need to restore it to a dining room before buyers
see it. Remove toys from a living room; you need a more formal. living
space to show to buyers, and the new buyers may not have kids, so you
don't want to distract them.
Empty rooms or "junk rooms" are also bad,
since buyers will be puzzled as to what the space could be
used for. Give each room a practical and non-gender specific
use. Add a table, desk lamp and chair to turn an empty room
into a home office. Pack up the clutter and borrow a twin
bed from a friend or buy an inexpensive inflatable bed with
spare linens to make a guest room out of a junk room.
To avoid this,
sellers should remove external clutter, clean up dead leaves or
branches, trim back trees or shrubs that hide your house from the
street or make your house look unwelcoming.
Add pots of blooming flowers
and a new Welcome Mat to the front door. And in North Carolina,
power washing your roof, sides of house and driveway are a must to remove
pine sap and pollen that may have built up over time.
Existing homes are
competing with new houses; your home needs to shine, outside as well as
inside!
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Out of Sight is Out of Mind:
Decluttering is critical! Go ahead and pack up half of your
stuff. You'll be moving anyway, and too much stuff makes all
your spaces look small. Rent temporary storage like PODS
where a container is brought to your house for you to fill,
then taken away until you need it to move. Buyers will open
all doors, including to closets, so make sure you organize
your closets. Do NOT stuff your closets and drawers so full
that items look like they're falling out! Also, keep items
off the floor of closets; it makes them look too small.
STEP VI of the BARTRAM TEAM SELLING YOUR HOME Process:
PREPARING YOUR HOME FOR A SHOWING
You, the seller, are as much a part of the selling process as
the realtor. By putting your home in top condition then
MAINTAINING it during the time it is on the market is the
sacrifice it takes to get top dollar for your home in a buyer's
market.
Our tried and true tips for preparing for a showing by a
realtor to potential buyers will give your home that extra oomph
it needs to stand out from the competition. Remember, buyers
often see a half-dozen or more homes in a day; yours needs to
stand out as the clear winner.
BARTRAM
TEAM PRE-SHOWING TIPS: Before a showing, we advise our sellers to:

- Be a Neatnik: Remove any
clutter or personal items from all surfaces.
- It's Beddy-Bye Time: Make up
all beds, and ensure dirty clothes are hidden.
-
Let it Shine! Turn on all
lights, even during the daytime, including outside
entrance, closet, basement and attic lights.
- Raise the Curtains:
In addition, open all
drapes and blinds. Remember, buyers buy bright and
sunny, even if sellers prefer to live in dark and shady!
-
Sounds of Silence: Turn off the
television, stereo and radio (easy listening music is
OK).
-
Gild the Lily: Display an arrangement of fresh
flowers, hang decorative hand towels in the bathroom, and
place an attractive tablecloth on the dining room table.
Be sure to remove any dead leaves from live plants in
the house.
- Light
My Fire: Build a fire
in the fireplace if in season. If not in season, make
sure the fireplace is clean. We don't recommend leaving
unattended candles lit.
- Your Nose Knows:
Take a sniff in all your rooms and eliminate any strong
odors. Often, owners don't even smell it anymore, so ask
your Bartram Team realtor or a good neighbor if they can
smell anything untoward or unusual that may distract a
buyer. Add good, natural odors with fresh flowers or
baking prior to the showing.
-
BOB'S
TIP: One of our customers baked an apple pie and another
baked brownies before every showing so the wonderful aroma was
in the house. Her brownies were so good (she left them
on the counter for the prospective buyers and their
agent to try), that agents went out of their way to show
her home, and it sold in record time!
- However, beware of very strong odors like potpourri
or air fresheners. They often can be a deterrent, as
many buyers are sensitive or even allergic to some of
these products.
- Clean and fresh smelling is best, with natural
flowers if anything and baking smells!
-
It's a Dog's Life: Be sure your pets are settled for
showings – our focus is to make sure both pets and
potential buyers are comfortable. We have experience at this
and can offer useful tips. Repair any damage caused by pets
and check for pet odor.
- Get in a Reflective Mood:
Clean windows and mirrors.
- Be a Mean Cleaning Machine:
Clean
the kitchen and bathrooms. No dirty dishes in the sink or
dirty towels on the towel bar or floor!
- Make First Impressions Count:
You need to prepare the outside of your home for showings,
too. Make sure you keep up with the lawn mowing, shrub
trimming, and leaf raking, since buyers won't even go into a
house if the exterior is unkempt. Keep fresh flowers in a
colorful pot by the front door as well. Keep your plants
watered and remove any dead branches, leaves, or clutter
that may be sitting outside. Serious buyers will be walking
around the outside of the house!
- Out of Sight, Out of Mind: Secure any small, loose valuables, like jewelry or
money. While the New Bern Board of Realtors requires that
all buyers are accompanied by an agent for homes listed in
the MLS, it's better to be safe than sorry.
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Parting is Such Sweet Sorrow: Leave when your home is
being shown, if possible. We know you love your house,
but sellers need to find something to do away from their
home during the time of the showing. The presence of an
owner makes some buyers uncomfortable and has doomed many a
potential sale! Buyers want to be candid with their agent
and each other when viewing a home, and the presence of
owners tends to make them hurry or fail to ask questions.
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If you must remain, be courteous, but don't feel the
need to make conversation. The buyer's agent knows the
buyer's needs so let him or her discuss home features
and answer questions.
UNINVITED GUESTS: In
the event a buyer just drops by and is not accompanied by an
agent, it is best not to show your home. Ask for the prospect's
name and phone number and inform them you'll give it to your
BARTRAM TEAM listing agent. Besides the safety factor of having
unscreened, unaccompanied persons in your home, we are trained
to screen inquiries so you do not waste time showing your home
to someone who is not qualified to purchase it.
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